Developing a marketing strategy in a fast-paced environment

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Developing a marketing strategy in a fast-paced environment
Over the past few years, the way people access information has changed dramatically. The ever-evolving development of mobile devices and social media has made many marketing strategies obsolete. Below are two ideas to make sure you are on the right track.

First, try to see through the eyes of your customer. This can be as simple as ensuring your web content is readable on mobile devices. Get feedback on your website to make sure it is user-friendly and easy to navigate. You can also build credibility with customers by posting the Better Business seal and testimonials from other customers.

Secondly, make sure you are doing all you can to drive as much business to your site as possible. Use Google’s Adwords Tool to make sure you are choosing effective key words on your site. Blog and write unique content articles that will attract even more traffic. Make content easily shareable through social media sites such as facebook and twitter. This will ensure you increase visibility and ultimate get your product in front of a wider audience.